Under the Microscope

Logo design for Adelaide production company Under the Microscope as part of their 2020 rebrand.

The company’s scientific identity and performance approach is expressed in simple roundel orbited by three electron-like satellites. For the motion component of the brand application, the central mass pulses irregularly, in and out of focus, like a magnification lens aligning itself, or a theatrical lamp undulating its amperage, as the three satellites gentle rotate around it.

Client: Under the Microscope (July 2020)

Tags: Branding, Motion