Independent Theatre has been enthralling Adelaide audiences with top quality theatre of dramatic significance since 1984. Its work covers the gamut of theatrical writing, from Ancient Greek tragedies to Australian and world premieres of brand new plays.
The brand needed to be simple and visible without being generic, and convey strength, sturdiness and solidarity. The red bolt locks the two sans-serif variants, providing a strong natural contrast against the logo's black and white bent. The logo has been designed to preference white canvases and backgrounds.
The red bolt is the company's main asset that can be deconstructed and applied across the its extended branding.
deliverables: logo, logo suite, style guide, website, letterhead and A4 template, business cards, pull-up banner
Client: Independent Theatre (2012)