Campaign design for the South Australian Council of Social Services (SACOSS), the #HereForSA campaign was launched to recognise the hard work and build pride in the social services workforce, and in the state of South Australia in general, particularly during the COVID-19 pandemic.
The campaign’s primary branding feature’s a pixelated heart, within which the shape of South Australia is contained in contrasting tones. The campaign also required templates for social service worker profile images, and for general social media posting of stats, data, quotes and other communications.
In addition to the primary branding, two additional grungy stacked formats were design to be used more freely in brand collateral like social media tile.
Tags: Branding, Campaign Design,