Branding isn’t a logo. It isn’t a business card. It’s an idea, a strategy that defines your head-to-toe corporate vestiture, tailored and tanned by your values, products and services, goals, and target markets. A brand needs to adapt to all sorts of different environments and platforms, and it needs to do so unbroken and uncompromised. Whether your audience finds it in a social media feed, on a letterhead, or on a corporate uniform, or in your website copywriting, they need to experience the same message every time.
Compelling and engaging branding is critical to consolidate your market presence and expand your customer base. Branding is how you introduce yourself; it's an ambassador, an ever-present spokesperson for your corporate values.
NEW BRANDING AND REBRANDING
Sometimes a brand needs a tweak, sometimes it needs an overhaul, and sometimes it needs to be created from scratch. For the sake of continuity and audience familiarity, most rebrands need to bring some of the old over into the new, and brand updates usually involve incremental evolutions.
There are countless ways that a brand can extend its reach, from business cards to letterheads, html email signatures, pull up banners, compliments slips, apparel, usb sticks—the list goes on! How your brand is applied to these items is as important as the corporate identity itself. A really well made brand is one that was ready-made for a wider application than merely stamping a logo onto a website.
A brand is so much more than a logo, but there are times when clients are only looking for a custom logo. This is usually for something like a personal brand or wedding monogram.
You’re not looking out for posters while you're walking along the street, so it’s critical to create striking and dynamic poster art to catch the eye of a passer-by. But what good's a great poster if it doesn't align with your radio ads, or your online promotional strategy? I often think of festival and event campaign design as simply a more elaborate form of branding, where the consistency of a communication strategy is as important as the artwork itself, if not more so.
When I work with production companies, film festivals and theatre companies, I strive to create bold flagship campaign art that intrigues as much as it excites its audiences. I want to create work that audiences can remember, not because they liked it, but because it, like a brand, was designed to be remembered and, like a brand, it can translate to all different scales and contexts, and still hammer its message home.
Cover art is a bit like poster art, but usually makes a lot less sense. Anything that requires dedicated artwork for covers - books, albums, comics, even social media banners. It frequently includes the back cover (for publications, graphic novels and comic books) and sometimes inner pages too (for something like a CD or an LP sleeve). Sometimes cover art remains standalone, but sometimes it shares a critical relationship with the interior design and content. And some times it will even wind up dictating that design.
Whether you need engaging annual reports, sparkly invitations or memorable businesses cards, I can work with you to create just the right thing you need for any occasion.
In addition to the design itself, production can make a considerable difference in the tactile experience of the design's end-product. There are a lot of specialty print techniques that can heighten the impact of a piece of design in a much more physical and engaging way: embossing, hot foil, specialty stock, spot varnishing, die cutting. These techniques are often bested suited to certain design traditions and styles, and whenever I can I always work closely with the printer or producer to ensure the best quality product is delivered.
Awesome responsive websites are the be and end all of any online communications and branding strategy. As a freelancer, I dedicate my time to content, branding and image-making, but I still provide my clients with leading CMS web design services, by custom skinning Squarespace templates. These are accessible templates that can give anyone a smart-looking, cross-platform responsive website, that they can easily add and remove their own content from down the track, long after the initial design handover. I'm also able to maintain and manage client websites myself, if this is simply not something a client trusts themselves to do. In addition to ensuring that the site is on brand with your new or existing branding, I can also bend and break the rules of existing templates with custom CSS, and get you up and running in no time.
For ten years I’ve worked with clients around Adelaide, Australia, and overseas and if I’ve learned anything, it’s that no two clients needs or expectations are ever the same. Understanding my client’s needs and expectations is the foundation of my method, and exceeding those needs and expectations is my goal.
My creative problem solving processes are often experimental. I don't believe in a one-size-fits-all approach; I think this is a one-way street to generic design. I strongly believe in the importance of providing clients with work that is original, compelling and unique.
I'm fluent with most traditional software including: Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Blender. No client's requirements are ever the same, and I'm a great believer in a unique approach for every job.
No two jobs are ever the same, and I don't employ generic costings. Every quote I send out is a unique reflection of a client's precise needs, and the scope of their brief. I'm always happy to send you a tailored quote for your job. I'm also happy to discuss your project requirements, your thoughts, your strategy and answer any questions you may have.
To start the ball rolling, you can email me HERE.