Central Queensland's 2016 Capricorn Film Festival just concluded on the weekend, for which I had created its 2016 identity and key art. Festival Director Luke Graham gave me a bit of a blank cheque and I was really happy with the outcome. You can find something resembling a rationale
ABOUT THE FESTIVAL
The Capricorn Film Festival acts as a bridge between the film industry and emerging regional filmmakers by developing film education programs and creating opportunities for those artists to showcase their work and talent in front of peers, community members and established industry personnel.
Based in the busy industry town of Gladstone, the Capricorn Film Festival is Central Queensland's premiere film media organisation.
Community activities include developing and maintaining an annual film festival, film and media curriculum and the exhibition of quality domestic and international cinema, providing an avenue for participation by Central Queensland students, artists and community members.
You can learn more about the annual festival here
The key art is an illustrated amalgamation of a goat's horn (Capricorn's astrological mascot) and a strip of celluloid. The high contrast of black on yellow optimises visibility at all sizes, and essentially brands the illustration so it can be deconstructed, re-arranged or resized, and still remain entirely recognisable as the hero art of the Capricorn Film Festival.
The logo was a reactionary counterbalance to the hand-drawn, grindhouse key art. A crisp block stroke circle cut by an equally weighted line, it was derived from the Tropic of Capricorn as it cuts the Earth, titled on its axis. It is a planetary, cosmic glyph that evokes a modern and strict zodiac symbol.