Brand and logo design for Beer No Evil, a Glenelg brewery offering something a little bit dangerous and a little bit fun. The logotype is grungy and energetic, reflecting the death metal inspirations for the brand, but is harmonised by a series of less threatening ‘Beerspawn’, a little army of minimalist demons, each given stewardship over a different beer. Each beer is also assigned a unique and vibrant flat colour, concentrating their separate identities and their visibility on the shelf.
Deliverables: branding and logo design, digital style guide, beer can labels, tap decals, t-shirt design, business card, poster artwork
Client: Beer No Evil (2019)
www.beernoevil.com.au
Tags: Branding, Product, Illustration