Campaign art for the Adelaide City Council's Halloween on Melbourne Street initiative, teaming up with local businesses to provide treats to trick-or-treaters in a safe environment. The artwork needed to be engaging but not intimidating, and the casting of two ghosts within the plumes of steam rising from a cup communicated both the cosmopolitan cafe culture of Melbourne Street, as well the holiday's supernatural themes.
Deliverables: poster and postcard
Client: Adelaide City Council (2014) / IS design + digital
Tags: Campaign Design