Brand design for South Australian performing arts school, Adelaide Theatre Academy. The logo is a block of splayed, hand-cut type, anchored to a vertical stroke, expressing the brand’s core values of authenticity, craftsmanship, energy, movement and possibility, and positioning for a non-gender specific adolescent market. the brand is designed to work principally in both black and white, and in the context of a vibrant feature yellow.
Client: Adelaide Theatre Academy (April 2018)
www.adelaidetheatreacademy.com.au
Tags: Branding